Building Expansion

The situation:

Kawartha Dairy wanted to expand its ice-cream business. They frequently ran out of product in the summer,and their manufacturing was, at times, chaotic. They were uncertain of the correct size of warehouse to build.

Our Response:

Crawford provided the expertise for the client to develop a 5-year marketing plan. The company embraced the marketing study with enthusiasm. New products were added and low-use products were dropped.  Crawford also hired a warehouse consultant to develop the optimum size of the warehouse to fit the 5-year plan.

The Result:

The company’s bottom line improved. They developed a disciplined approach to their sales objectives. They built a 4,000 sq.m. (43,000 sq. ft.) warehouse which eliminated their out of stock situations.